04. 08. 11. - 16:00

Austria's youth prefers TV for getting informed

Television outdoes the internet as young Austrians’ main source for information.

GfK Austria announced today (Thurs) 72 per cent of residents of the Alpine country aged between 12 and 24 used the TV to get up to date. Seventy per cent explained they were regularly surfing the internet for information. Especially the younger members of the questioned age group were preferring TV programmes, according to the research group which spoke with 1,200 people.

Especially male men from Vienna and the central province of Styria aged between 20 and 24 who study and work are strongly represented among those who rate the World Wide Web (WWW) higher, GfK Austria added.

The GfK Austria poll comes on the heels of news that Austrians are showing the least interest in logging onto the WWW among all European countries. Austrian weekly magazine profil reported last month that Austrians surfed the internet just an average 14 hours a month – which is half the European average. People living in the Netherlands top the study (35.2 hours) ahead of Britons (33.9 hours) and Turkey who go online 31.8 hours a month.